Instagram is quite an interesting social network. Many think that it only works for images and videos. However, the truth is that in 2023 people tend to read more than you think and pay special attention to profile descriptions rather than the photo itself. Users may see your photo, then follow you and no doubt later seek to read about you and what you sell in the footers of all your posts.
Therefore, the descriptions you use will be very important for:
Complement what you show in your images, describe whatever it is you sell, interact with your audience and create engagement with your audience. If you put good descriptions on your posts, you can be sure that users will write for more information.
For these reasons, in this article we are going to show you 5 tips to create descriptions for Instagram and increase your sales and how to take advantage of this with Callbell Shop.
The bio or biography of Instagram is nothing more than a space that the platform offers for each user, whether it is a person or a company so that they can write a description of no more than 150 characters about themselves. It should be noted that a link to the site of your choice can be added to this description.
Many companies use this space to place promotions, new products, contact requests or use it as part of their marketing strategy.
If you develop valuable content that interests your audience and adds value, it is 100% possible that your sales will skyrocket. Remember that when your posts go viral or are liked a lot, Instagram shows them to more users and they are generally people who do not follow your account. If you manage to get their attention, it is possible that they will end up investigating your profile a little more, as is normal, the first thing they will see will be your description and finally they will make a purchase.
Imagine that you launch a publication about a new promotion in your business and that it is seen by 1000 people. If the content or description is interesting enough , these people will end up going to your profile. They do this in order to investigate a little more and surely they will contact you or go directly to your store or digital catalog . Once this is done, they will most likely place an order on your website.
Now that you know how important descriptions are, we are going to share 5 easy steps or tips to write the best descriptions on Instagram:
Add value to the user in each description
The ideal is to create descriptions that can add value to users. Focus on listening to your customers, their opinions and advice are valuable and build on this. Create descriptions that can grab the attention of your leads, add value and invite them to take action.
Interact with your audience, ask questions
You should not always have the same description, many companies tend to change them depending on the situation. A good idea is to ask your audience questions. A person who is interested in what you sell will go directly to your profile. If in your description you have questions about what they would like, what their preferences are among other things and you share a link to a survey. This will generate an action and in the end you will be able to obtain important data from your audience.
Hashtags are very important
Hashtags are extremely important because they are the means of descriptions that will lead you to show your profile to more users. These users usually do not follow you, therefore, they are new people that you can attract to later generate interest and sell.
Interact with allied accounts and relevant companies
A good idea is to interact with other accounts or allied companies. This generates more traffic altogether and as a result the actions go viral. It also increases the credibility in your brand and your reputation ends up rising. Which facilitates better sales and a better relationship with your customers.
Create tutorials, guides and tips that attract the attention of users
Lead magnets or valuable content for users are a strategy that many companies implement. They do this in order to get the attention of their potential customers. An excellent idea is to create guides or tutorials that your clients can download or access online and there add value while obtaining important information from them. Subsequently, this information may be used for sales or marketing strategies on your channel.
As you can see, there are many things you can do and these are some tips that you should apply in your business to be successful with your descriptions.
Callbell Shop is a platform that mainly allows you to create a virtual catalog where you can place your products and receive orders directly to your WhatsApp account . When your Instagram descriptions are well optimized, it is normal to receive many inquiries about your product or services. This is why Callbell Shop is so important at this stage.
When your potential customers are served, you can redirect them directly to your virtual catalog and there they can make their purchases, see your products or even communicate with you directly asking about the product for which they are interested.
If you want to know more about Callbell Shop, click here.
Frequent Questions
Is it possible to use your Instagram descriptions to boost your sales?
Imagine that you launch a publication about a new promotion in your business and that it is seen by 1000 people. If the content or description is interesting enough, these people will end up going to your profile. They do this in order to investigate a little more and they will surely contact you or go directly to your store or digital catalog. Once this is done, they will most likely place an order on your website.
What are Instagram descriptions?
Many companies use this space to place promotions, new products, contact requests or use it as part of their marketing strategy.
I have a degree in Marketing with more than 6 years of experience in the digital marketing sector, extensive knowledge of social networks, digital strategies, SEO, SEM and customer service. I am a very easy going person, I like to write, create content, I love music, movies and traveling and I am currently part of an amazing team at Callbell.