Advertising plays a fundamental role in history. Almost all companies opt every day for innovative ways of transmitting their messages so as to position the products and services they offer in the minds of potential customers.
There is talk of a real battle between companies, aimed at victory and perfect customer attention. That is why we should think carefully about all the actions we can take to improve our advertising campaigns.
In addition to all this, one of the essential factors of advertising concerns costs: in fact, companies always try to pay less. An excellent option to do this is definitely Callbell Shop. In 2023, a company that has no online presence is invisible to the public. This is because transactions that take place online occupy a huge slice of the market and it is a waste for companies who tend not to exploit this incredible advantage.
If your company does not advertise online, the business opportunities are truly minimal; this is why digital advertising can really make a difference. An excellent strategy involves using Callbell Shop to obtain a truly strong online presence. Thanks to the possibility of offering a digital catalogue, you will be able to create marketing campaigns and share all the products and services you offer with potential customers in a quick and flawless manner.
In this article, we want to describe what advertising is and how it can positively influence your sales.
We know perfectly well that advertising can be considered a marketing action that allows you to create strategies aimed at spreading a message that must be intrinsic in the mind of the potential customer.
In short, advertising is used by all companies to communicate a message in order to encourage the purchase of a specific product or service offered by the latter.
People tend to confuse advertising with marketing; although they are two completely different things, they are elements that go hand in hand. Therefore, advertising can be defined as a marketing strategy or a means of communication capable of creating loyalty and capturing leads and useful contacts for companies.
Advertising has multiple features and details. Now that we know the basic concepts, we need to understand its use and how it can help us reach our customers in order to build their loyalty.
What are the characteristics and functions that make an element such as advertising unique?
- It presents itself as a marketing strategy.
- It is easily recognizable and detectable.
- It has several objectives.
- Offers different styles.
- It is not suitable for everyone, it generally has a very specific target.
- Requires a deep investment of time, money and creativity.
Therefore, we can say that one of the functions of advertising is creativity aimed at attracting the public’s attention in a pragmatic way. In fact, this allows us to have a very specific reference target.
Another very important function is to create expectations about a certain product or service on the part of the customer so that the latter can desire it with all his strength, feeling the irrepressible impulse to buy it.
Many people think that advertising is only useful for sales, for marketing products or services or for promoting a last minute offer. In reality all this is real, but advertising is not used only for these reasons. We must always consider its task in spreading a message, a thought and even real feelings. You want to change the way customers perceive a brand, product or service, leading them to think exactly how companies want to be seen and considered.
Advertising has two main characteristics: the information function, or rather the possibility of disseminating information on what you want to provide; and persuasion, responsible for convincing your target audience to buy what is advertised.
You may wonder why we gave the name Callbell Shop on the advertisement. As we said at the beginning, nowadays, 50% of advertising is digital and is of no use if you do not have a useful space for redirecting your target audience.
Thanks to Callbell Shop you will not need to purchase domains or create web pages, as it offers you the possibility of having a digital catalog in 10 minutes, simply by creating an account and configuring it as described on the site. So, this catalog can be connected to WhatsApp, allowing you to receive all orders directly there. Callbell Shop can therefore certainly be considered an excellent social network and a useful tool for the sale and promotion of any type of products or services.
If you want to try it, take advantage of it now that it is free.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct