Instagram and many of today’s social networks are driven by the videos and images that users share on a daily basis. This means that many transactions are generated every minute and in order to take advantage of all this movement you need a link that leads users to purchase the product or service they are looking for.
On Instagram, “link on bio” is a call to action (CTA) designed to drive traffic from your profile page to other social media platforms or landing pages. On Instagram it is usually found below your profile description.
The general idea is to make this link very eye-catching to users, so many people choose to use external tools like Callbell shop that allow you to modify this link and turn it into an online store with lots of information and redirection to other pages or social networks of your authorship. For these reasons in this article we explain what “link in bio” means in social networks.
Nowadays in most of the social networks that internet users enjoy, you can not add any kind of link when it comes to publications within social networks and very specifically in Instagram, in this app users have to resort to an external link so that people can see their products or services and all the information they offer.
This is a big problem, since many times companies need to send people directly to the page they are promoting, however, this is not possible and it is necessary to place a link in the profile bio so that users can go directly to the website and see the information they need.
One great thing about this is that there are some pretty cool external tools that you can use to solve this problem, a couple of which are Callbell Shop and Linktree. These tools allow you to generate a link that connects to an external template and displays multiple options. In such a way that users within a single link can be redirected to multiple sites depending on what they are looking for or need.
This greatly simplifies the steps users have to take to find the information they need. Simply send them to the link in your profile’s bio and there they can do whatever they want. This is how we conclude that the link in the bio of a social profile is nothing more than the link that users click to go to the external site of the company they are interested in.
Now that you know the importance of the link in the Instagram bio, we’ll show you how to place it in your profile, you can place a single link, but you’ll do it in a smart way:
Step 1
The first thing we’re going to do is open the Instagram app and go directly to your profile.
Step 2
Click on your profile image at the bottom right to go to the general section of your profile. At this point we can visualize what we want to appear and how we want our bio to look.
Step 3
Click on Edit Profile and start creating your bio. The idea is that it should be very catchy to people who visit your profile and can attract their attention.
Step 4
The last step is to add your profile link, for that we can use Linktree or Callbell Shop.
Step 5
Save your changes by clicking Done in the upper right corner.
Keep in mind that as your audience grows you can redirect your followers to other social networks like TikTok.
Callbell Shop is a great tool, at first glance we could see it as a site to create digital catalogs, but the reality is that it is more than that. With Callbell Shop you can configure a small section in the header of the catalog where you can place different social networks and pages. In such a way that you can add links to promotions or different sites turning this platform into a link distributor in addition to being a store and digital catalog.
If you use Callbell Shop wisely, you will realize that you have many benefits and you can do multiple tasks with this platform. If you want to know more about it, click here.
Why a link in the bio?
This is a big problem, since many times companies need to send people directly to the page they are promoting, however, this is not possible and it is necessary to place a link in the profile bio so that users can go directly to the website and see the information they need.
One great thing about this is that there are some pretty cool external tools that you can use to solve this problem, a couple of which are Callbell Shop and Linktree. These tools allow you to generate a link that connects to an external template and displays multiple options. In such a way that users within a single link can be redirected to multiple sites depending on what they are looking for or need.
What tool can help me sell and add external links in my Instagram bio?
If you use Callbell Shop wisely, you will find that you have many benefits and can multitask with this platform.
I have a degree in Marketing with more than 6 years of experience in the digital marketing sector, extensive knowledge of social networks, digital strategies, SEO, SEM and customer service. I am a very easy going person, I like to write, create content, I love music, movies and traveling and I am currently part of an amazing team at Callbell.