Having an income is what mainly concerns all businesses. Therefore, the central objective is to increase its sales. This can be done through strategies that can increase the visibility of all the products and services offered: what we mainly recommend is to stand out by attracting the customer’s attention in a different way from the competition.
Getting adequate visibility is really difficult, as is attracting potential customers and trying to satisfy their needs. Interacting with others can also be complicated and this is precisely one of the key points we talk about when dealing with advertising. In order to ensure that sales of your digital catalog are increased, it is essential to generate the need to purchase which will then translate into a successful transaction.
Thanks to the enormous popularity of social media and their practically daily consumption, they can be considered essential tools if you want to increase your sales. Consequently, having a strategy capable of exploiting Facebook advertising will become one of the best decisions you have ever made, supporting you in improving your sales.
When we talk about advertising, we can refer to different types of ads: videos, reels, images, stories (those that allow interaction), collections for potential customers (available only on smartphones where you can enter data without writing), etc.
Knowing exactly what you want to achieve is essential to then decide which advertising can best suit your needs.
Images
Ads featuring illustrations are extremely useful for providing short and concise details, making everything much more attractive and interesting, especially if you include prices and offers together with images that quickly describe the product or service offered.
Video
Videos can also be useful for generating the need to purchase, capturing the attention of the potential customer. More than promoting what you sell, with videos you can create a certain emotion since a video can be funny or useful.
The central idea is to create something distinctive for our brand, giving the customer the opportunity to identify it in any circumstance.
Collections
As the name suggests, these items are perfectly ideal for advertisements. The only thing to do is take images that are already descriptive, without the need to write down information or details. You will not have to show prices or discounts, you will have to let the product be the protagonist.
Stories
Stories entertain and amuse. People love this tool because, in addition to a smile, stories can also reveal information elements of a specific product present in a digital catalogue.
Facebook gives you the ability to select a target to which all your adverts are directed based on: age, country, language, etc. Thanks to the data held by Facebook, this social network presents itself as an extremely powerful tool that has already fulfilled a very important task: collecting information from possible customers on your behalf. You will just have to filter them using the huge database at your disposal. Take advantage of it now!
The act of segmentation is fundamental since the methods of interaction are completely different depending on the socio-demographic profiles. This means that, for example, the language with which we can identify subjects aged between 18 and 25 is different from that used by those over 30.
What you need is market research, so you can understand your target audience. You will be able to sell the same products, of course, but we need to consider the ways in which we can achieve this.
The tool that can help you create Facebook ads, Meta Business Suite, will be able to lead you through the entire creation process. Firstly, you will ask yourself the goal of this tool: make sales, create interactions, obtain key information from potential customers, etc. Facebook will be able to guide you step by step throughout the creation process.
Always consider that the platform will be able to indicate to you the technical characteristics that your ads must have like, for example, the minimum and maximum duration of the videos created, the height and width of the multimedia file and its size, etc. Even though certain standards exist, it does not mean we should use them to the fullest.
For example, we can make a video lasting 241 minutes without considering it a good idea. What is important to do is to respect the minimum standards, but also the fundamental precepts of marketing, without ever abusing them.
Choose the technical parameters of your promotional campaign
Order is fundamental to pursuing any advertising campaign. Even if you have integrated and useful tools to analyze the results obtained, the important thing is to simplify the work.
1) Give each promotional campaign simple, clear names so everyone can understand it, along with the date and products you offer.
2) Choose a category that can correspond to what you are advertising so that Facebook can show the contents offered to the interested target.
3) Establish the duration and budget of the promotional campaign. It is essential to first of all make a financial assessment of your economic capacity in order not to have any doubts. Remember that all of this is a real investment, so there is nothing that can guarantee your ROI, even if you can optimize a certain strategy.
4) Choose which platforms the ad will then show on. The more choice there is, the greater the reach as you will have to create content that adapts perfectly to the platform. Therefore, we can say that marketing and design will be accomplished.
5) Complete all the details: the types of devices that will be able to see the ad, the locations, the operating systems, whether it will only be shown when the user has Wi-Fi, etc.
6) Below you will find the results regarding this tool included with Facebook which can be an excellent guide, but is not definitive.
A/B testing refers to the creation of two almost identical advertising models with a different characteristic, which can affect the headline, background, content, etc. All this is done with the aim of comparing the reach, reactions, purchases, communication, etc. of one ad model compared to another, being aimed at the same target. Furthermore, you will also be able to change the target audience, by positioning the ad towards something different from what you had planned.
However, it is essential that it is a single change. Obviously you will have the possibility to create different models and then find what works best for your needs.
Measure the results and correct them
We advise you to never settle for approximate results given by Facebook: you will have to evaluate the problems found yourself and correct them.
Remember: the product is surely important, but also the impression it gives to the customer since they can then consider the purchase, dedicating the necessary time and analysis.
An excellent strategy to ensure that sales can increase from your catalogue using Facebook is the Callbell Shop platform, then building a solid foundation capable of attracting customers. The Callbell Shop interface is extremely good, with an intuitive design capable of easily displaying the most featured products.
If you would like to try it, noticing all the advantages and benefits from this platform, click here.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct