We know that optimizing the purchasing process simply encourages the customer to carry it out. Having conveniences has become a real necessity, one of the technological priorities that includes online shopping. Have and present yourself with an intuitive website, fields to be filled in automatically, concise and quick-to-learn information, etc. they are certainly fundamental elements for a pleasant and attractive customer experience.
All this turns out to be of fundamental importance because users who have an online business have a low tolerance level, are impatient and want to have what they need quickly, with minimal effort. This is why optimizing processes on a website, including e-commerce, is essential.
In addition to UX/UI projects created by professional designers, there is also a need to implement online tools capable of improving the features offered. For example, integrate Callbell Shop, if you are talking about an online store, as it has features that facilitate all possible interactions between potential customers and the company.
Being an e-commerce platform, Callbell Shop is extremely simple both to implement and to use. As an essential tool for your business, it is undoubtedly one of the best options, thanks to all the functions offered, such as its extreme simplicity, which allows even people with little experience to use it.
Comparing all the expenses and resources that a physical business entails, it is clear that launching a digital option is decidedly more accessible. Along with the right strategies, this will also generate greater reach. The time has therefore come to establish all the advantages that differentiate Callbell Shop from other online platforms:
It is fast and easy
Creating an e-commerce with this service only takes a couple of hours, especially if you decide to use the features offered. Being an extremely intuitive tool, the user benefits from it compared to alternatives. Furthermore, the more advanced features tend to be implemented extremely easily and, consequently, the resulting use is also extremely simple.
UX/UI design is absolutely not necessary
All interactions with potential customers must absolutely be guided by a web designer in order to be able to carry out the assigned task like, for example, reading an article, seeing a video or, if we are referring to a shop, completing a specific purchase. Callbell Shop features an optimized design for all customers, without investing time and money in something you can do yourself.
Simple orders and intuitive catalogue management
The platform in question allows you to include up to 500 products in the digital catalogue, with a maximum of 8 photos per item. It is really simple to indicate the original price and possible discounts, as well as availability.
The software will have the task of checking what concerns the availability in stock every time a purchase is completed, without having to repeat it manually.
Possibility to customize the shop
The design of your business will be the same for all those created with this tool, of course. Despite this, however, thanks to customization, it is possible that these differ from each other. By inserting the colors and the brand logo, as well as all the photos and descriptions of the products, it will be possible to obtain a customization capable of diversifying everything, making your brand unique on the market.
Integration with social media
In order to create a complete marketing strategy, you will need to integrate all the ways to attract new customers. In fact, Callbell Shop allows you to connect social networks with WhatsApp, helping you attract the attention of new users who could make purchases in a simple and direct way.
Furthermore, having integrated social networks generates a feeling of trust and completeness since all the necessary information will always be available and at hand.
Integration with WhatsApp
You will receive orders directly via WhatsApp without necessarily having a Business account. This will allow you to quickly see all the products that your potential customer wants to buy, having the ability to control and manage delivery or collection at a well-defined point, with payment always in accordance with the options allowed by WhatsApp itself.
You will also be able to obtain another extremely precious detail: the telephone number of potential customers, having the chance of saving them and taking advantage of WhatsApp statuses to ensure that they can consult your digital catalogue.
Custom store URL
The personalized URL will be extremely useful as it is capable of generating trust, even being able to link it to your website. In addition to the digital catalogue, we always recommend having a site where you can offer more information on the products you offer. In this way you will sell both experiences and solutions, generating positive emotions in the consumers who choose you.
When you enter this URL on the site, you will have the opportunity to redirect interested parties to your e-commerce, thus being able to make a sale more quickly.
Callbell Shop can help you optimize the entire purchasing process, but you will always have to carry out actions aimed at improving the customer experience, in order to increase your purchases. It is precisely the little things that generate the most important impacts, capable of differentiating a completed purchase from a failed one:
1) Have high-quality photos of your products, capable of attracting attention
2) Describe the features of the products precisely, in a concise and clarifying manner
3) Use the colors of your brand in a harmonious way, giving the viewer a sense of liveliness and pleasantness
4) Connect social media and the website in order to have a unique customer experience.
Optimizing the experience that our potential customer will have is essential in order to lead them throughout the entire purchasing process. This, in fact, does not only depend on external tools: the difference lies in the way in which these are implemented.
If you would like to try Callbell Shop and optimize the purchasing process for your online store, click here.
About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct